It isn’t often that a midsize, boutique agency gets the opportunity to work with the likes of A-list celebrity Kendall Jenner, but when Formawell Beauty called, we answered and got involved.
It’s hard to decide what should be written about our involvement with the launch of the Zona Plus. A company which had existed for many years, mostly off the radar, Ryze got involved and the game changed forever.
An introduction from a colleague, our relationship with Adesse NY began as a social media contract, helping the brand clarify its voice in the marketplace. Soon thereafter, email marketing began. Then digital. Then telesales . Then a complete upgrade on their website, including a battery of customization. Needless to say, this brand just can’t get enough of the Ryze Agency.
In the world of beauty and fashion, the best stories are the ones that you have never heard. The David and Goliath, rags to riches stories of brands which were developed with struggle and passion by people who risked it all to “make it.”
Formawell Beauty X Kendall Jenner
Starting with a social media campaign surrounding the pre-launch, Ryze has continued to be involved with the brand at various levels, from social media, email marketing, brand positioning, digital marketing, and general consultation. Also, our internal call center was able to set up all business automation and customer service support.
And, likely the greatest compliment in this engagement is that the parent company, JH Group, offered brand leadership to the Ryze Agency for other brands they own, such as Besanté – a skincare line made from pure Egyptian honeybee venom.
International Market Penetrations
Reasons to Love Kendall
After making an introduction to the ideal product spokesperson, Dr. Travis Stork (host of the acclaimed TV show The Doctors), Ryze led an international television campaign introducing this revolutionary medical device to the world. Supported by social, digital, radio, podcast, and print media, the Zona Plus brand immediately saw results of 20x their prior sales and they continue to climb.
The launch was anything but easy, but it was incredibly rewarding, watching an underdog in the medical device space gain international recognition – branching into markets in Canada, China, Mongolia, the Middle East, and already parts of Europe.
Percent Growth YOY
Website Visits in The Last 365 Days
International Market Penetrations
Hrs. Spent Per Day Focusing on The Company's Success
Adesse New York
Adesse NY, started by a husband and wife team dedicated to quality products in the cosmetology industry, has held its market position in the subscription box world for the last several years. Seeing the change in the marketplace, with decreasing margins and increasing bureaucracy, they engaged the Ryze Agency to solidify their position in the world of e-commerce, understanding that their brand needed to be an established online brand –both for profitability, as well as a precursor for retail distribution. And we rose to the occasion.
HUMBLE BRAG: Take a look at the online, dynamic product recommendation tool on the site. The virality of that tool has been off the charts.
Emails Sent in 12 Months
PercentIncrease In-Cart Value
YOY Growth in Sales
New York Celebrity Icons
Birthed from a conversation between the partners at MRSB Productions, Inc., Ryze Agency has been the catalyst for the rise of Creating Couture.
The Creating Couture brand is the first of its kind, a “behind the scenes” look at the lives and struggles of the small business owners and entrepreneurs who fought and scrapped their way into the competitive world of beauty and fashion.
Beginning with concept, then fleshing out the unique position the show has in the space, Ryze is proud to bring Creating Couture to life and anticipates its anticipation.