Our Experience Is Our Greatest Asset

Experience Matters

Mark Young

CEO • Chief Strategist and Dragon Boat Manager

If ever a person existed who can point out everything that is wrong with anything, you’ve just found him. It’s a terrible trait when trying to make friends, but one that always seems to make for successful implementation. Seriously, this guy can find the flaw in any plan –and manages to do it before anything goes wrong. It’s really annoying, at first, but if you keep an open mind to the criticism, it’s just gold. And having been an entrepreneur and marketer for nearly 30 years, we would be remiss not to listen.

There is no linear way to explain Mark’s career path, but between his own experiences and those he has experienced vicariously through past clients, we’re convinced there aren’t many things he hasn’t done. And we’re almost afraid to find something he hasn’t done, as he is likely to drop everything to go try it. A collector of experiences and knowledge, Mark makes it his life’s ambition to try everything at least once. To quote his Facebook page, “Do everything.” – Mark Young

At the root of everything, however, Mark is an educator and teacher. Disassembling projects, campaigns, or even financial statements, Mark manages to reverse engineer a solution, then takes the time to teach anyone who will stop and listen. And it is no wonder, given the fact that he holds university degrees in nearly every discipline you can imagine. And if you ask him why, he’ll simply reply, “Why not?” Ask about the time he decided to join American MENSA on a dare –and succeeded.

All of that said, Mark’s most admirable quality is the genuine concern and ownership he takes of his clients’ businesses. If there were a way to give more than 100%, this is the guy would find a way to do it. He works the numbers, then works them again, reducing everything to a metric and finding ways to improve.

“Do the right thing for the client, regardless of the cost. It’ll come back to you. I promise.” – Mark Young

Entrepreneur. Educator. Author. Philanthropist. Travel Nut.

myoung@ryzeagency.com

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Diana Cabra Meyer
Director of Operations

dcabrameyer@upsell24.com

Righter of Wrongs, Defender of the Underdog, First of Her Name

(although my business cards say Director of Operations)

Strategic, calculated, and unabashedly competitive, this Wyoming native doesn’t let any grass grow under her feet. And although her wanderlust keeps her natural curiosity for life bubbling near the surface, her diversity of experience makes her nearly an expert on all topics –or so our clients tell us. She’s Olivia Pope, if you’re a Scandal fan: a natural fixer who defends her own as if her own life depended on it (literally, she used to run political campaigns).

A single mom of two now-college-age daughters, a world traveler and political activist, Diana somehow finds time to enjoy much-needed days out on her boat or counseling friends from her expansive network of relationships spanning the country from coast to coast. She’s our planner. She’s our process creator. She is our coordinator of chaos. And she does it all with a smile.

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Rachelle Butts
Director of Accounts

rbutts@ryzeagency.com

Fashionista, Wine Enthusiast, and Chief Entertainment Officer

(although my business cards say Director of Accounts)

Class, sophistication, and style. Truly, if ever a woman could wholly embody social grace and charm, she can be found leading the accounts team at the Ryze Agency. Yet, behind the fashion and couture, is found a sharp mind and an even sharper wit. Although holding multiple degrees in international business, and having once held residence in Paris, France, she somehow finds the time to continue her educational pursuits, only moments from completing her doctorate degree. Dr. Rachelle A. Butts? We like it.

In a nutshell, Rachelle is the glue that holds the place together. She drives a team forward, always advocating for her clients, yet possesses an uncanny ability to harmonize any group of people toward a common goal. And, strangely, while she always gets what she wants, everyone still sings her praises. It’s a gift, really.

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Jose Viana
Director of Marketing

jviana@ryzeagency.com

“Friends” Trivia Champion

(although my business cards say Director of Marketing)

Any written introduction to Jose Viana lacks the necessary snark to properly explain the abuse that our staff endures by merely having offices in proximity to this wise-cracking, prankster. Yet, while we will take the opportunity to dish back some of the sarcasm, we are actually still trying to figure out what he doesn’t know how to do. It doesn’t matter the topic, he seems to just “know things.” From digital marketing to sales training, from video production to social media management, he’s quite the renaissance man.

Brazilian born and fluent in multiple languages, Jose has lived throughout the country, but considers himself to have grown up mostly in the Midwest, where work ethic is considered the cornerstone to any success. An Ohio State graduate, Jose spends his free time managing his own social influencer profile (having a following of over 400,000 people); and enjoying his favorite pastime, his still-newlywed bride and their infant daughter.

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